Reduce, Reuse, Recycle
Updated: May 9, 2020
As a business owner or solopreneur, you already know that time is of the essence. It can be pretty challenging to consistently get everything checked off your to-do list especially when you’re in the beginning stages of building your brand or business. When you’re focusing all your time and energy into growing your baby, the last thing you want is to get bogged down trying to navigate the ever-growing, ever-changing world of social media. That’s where the Reduce, Reuse, Recycle Method comes in to play.
But reduce what exactly? Time? Effort? Content?
This answer is D. All of the above.
Time & Effort
To reduce the time and effort you’re spending on social media marketing, the best thing you can do is plan ahead. Schedule your posts in advance using tools like Hootsuite, Sprout Social, and Later. These apps allow you to plan and schedule your posts ahead of time so you can spend more time running your business and less time freaking out because you haven’t posted anything on Facebook in two weeks.
We know what you’re thinking: shouldn’t my business be posting every day to be successful? Yes and no. You can certainly post as often as your heart desires, but you’ll want to reduce the amount of fluff and “salesy” content. Never, ever, ever post just for the sake of posting. You always want your content to bring value to the viewer whether it’s informative and educational or just a little something to make them laugh. Remember: we live in a world full of content being thrown at us left and right, and our audiences can become numb. Make sure you’re giving them something worth looking at and remembering. Otherwise, they won’t.
Reduce Challenge: Sit down for 30 minutes and plan out as many posts as you can in that time (aim for at least 5) and schedule them for next week using a bulk scheduling tool. It’ll change your life.
This is another time-saving cheat code that has two levels: (1) reusing your old content and (2) reusing other existing content (with proper permission). Now, before you start calling us cheaters and copycats, there is a strategy behind this — a method to the madness if you will. Take an eyelash extension business for example. Let’s say the owner posts a tutorial video featuring a certain lash adhesive she uses, and in the caption explains why that’s the most effective glue to use. A few weeks later, she can use that caption again with an image of the lash adhesive up close or an image that says, “Lash Tips: What Glues Do You Choose?” Then a few weeks later, she can use the original tutorial video again, but instead of the caption being about the adhesive, it can focus on the method or how to keep the lashes clean and so on. The idea is to reuse what you already have, changing it just enough to seem different but still impactful.
The key behind reposting existing content is to make sure it’s relevant. The owner in this example might see a funny meme about being a lash extension addict or video relating to a botched lash job. As long as she tags the source, these are great examples of relevant, reusable content. If your business sells products, don’t be afraid to repost pictures and videos of people using it! But again, remember to tag them and always ask before posting children.
Reuse Challenge: Now that you’ve scheduled out your posts for next week, go back and see if you can steal any of the captions to use with a different image next month. Then, check to see if anyone has tagged you or your business recently and ask them if you can post their image on your page as well. BOOM! 5 more posts ready to go!
The last social media time-saving hack is to recycle your content. Similar to the reuse method, the idea is to take what you have and stretch it out. The easiest way to do that is to start with a video. Continuing with the lash artist example, let’s say she records a video talking about how to care for your new eyelash extensions. This video is the fountain of youth for content.
From this video she can:
transcribe it into a blog post for her website
cut it into shorter clips to post on any of her platforms
pull quotes and soundbites to use as captions for other posts
separate the audio and video to create new videos with new music or new visuals
And that’s just to start. The list goes on, don't be afraid to get creative!
Recycle Challenge: Create a 1-3 minute video about your brand or business. Post it, tag us and pull a quote or two to use in the caption of another separate post. Tag us in that one too so we can like it and secretly happy dance at your success!
Less is more, and there’s no “one size fits all.” What works for one business may be a total trainwreck for another, so trial and error is a must — especially in the beginning. Pay attention to your audience and what they respond to. Maybe you like posting memes, but your audience responds more to organic content. That means it’s time to bust out that smartphone and start finding content from within. Hopefully, with the help of these tips, you’ll find it a little easier to hop on the social media train. If not, that’s where consulting agencies like KDL come in to take it off your plate, and we’re happy to help! All you have to do is shoot an email to firstname.lastname@example.org to get started.